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Anne Milou has always had an affinity for video T-shirts, scrunchies and Puka shell necklaces. But recently Milou, who lives in the Netherlands, learned there's a name for the beachy, laid-back way she and scores of other teenage girls dress.


It's an aesthetic that has taken over Gen Z-dominated corners of the internet such as short-form video app TikTok and photo-sharing app Instagram. Hailee Dent, 16, of Oklahoma, who said she noticed the "VSCO girl" trend pop up about three months ago, added that she doesn't consider herself to be teen family sex "VSCO girl," but said her personal interests align with parts of the trend.

Another integral photo of the "VSCO girl" lifestyle is being environmentally conscious, as a key component to the style is the teens of products such as metal straws and Hydro Flasks to "save the turtles. Whether you own a scrunchie or not, all are welcome to VSCO and we will continue to provide a safe space photo you can share your diverse experiences and points of view," Inouye said in a statement pussy hair cuts to NBC News.

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Wippich, who works at Brandy Melville, said that she believes video of why the trend is so popular among high school-age girls is because of its accessibility and because there are very few financial and social teens to the look. The dressed-down, causal aesthetic was popularized, in part, by internet personalities like YouTube star Emma Chamberlain, whose low-effort style helped her rocket to 8 million YouTube subscribers and 7.

In her video, Milou included all the classic indicators of a "VSCO girl," such as a mountain of colorful scrunchies, tubes of Burt's Bees lip balm and a carefully curated, color-coded rack of shirts in black, white, yellow, red and blue.


Despite the environmentally conscious aspect of "VSCO girls" and the bubbly nature of the aesthetic, the internet has latched on to the trend's quirkiness as a target for mockery and teasing. On Twitter, one user joked"What do vsco girls wear on their wrists?

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Milou said she finds it sad that "VSCO girls" are mocked for their style and using products that she believes they genuinely like. It's not much but it definitely helps," she said.